VISUALIZE THE TIMELINE
Let me log what contact I've made, and then see it on a timeline. This would be especially effective if there was an easy way of updating all calls/ meetings that took place before base, and then updating things as you go along. Ultimatly for every "deal" I could open a timeline and see when initial contact was made, when we first emailed, what questions were asked and answered- how long it took the deal to finally get made or dropped.
This has since been implemented into Base :)